MSPA – Mystery Shopping Professionals Association Business Insight is a member of the
MSPA Mystery Shopping Research
Professionals Association.
MSPA is the largest professional association in the sector dedicated
to improving the quality of service
using mystery shoppers. New Layer ESOMAR – European Society for Opinion and Marketing Research Business Insight conducts all
marketing, social research and
promotional campaigns in accordance
with ICC / ESOMAR’s Code of Marketing
and Social Research Practices in
accordance with the standards and
requirements of the international
standard ISO 20252. New Layer